Lancaster’s Growing Tech Scene is Taking a National Spotlight

When people think of Lancaster PA, “tech hub” usually isn’t the first descriptor to come to mind. But a healthy culture of innovation and entrepreneurism is thriving here, and it’s becoming a prime location for building a new ecosystem of next-generation technologies. Now, the Lancaster tech community is finally getting the national recognition it deserves.

Steve Case, founder of AOL and investor in emerging tech startups across the nation, has announced his route for the Rise of the Rest bus tour coming this October. With a first stop in Central Pennsylvania, Case will tour eight startups at each stop to hear their pitch for a $100,000 investment. After visits in Harrisburg, York, and our hometown Lancaster, Case will continue his journey into Ann Arbor, MI, Indianapolis, IN, Columbus, OH, and end in Green Bay, WI.

Case believes inventive tech companies can flourish outside of major tech hubs like New York, Boston, and Silicon Valley. In rural places such as Lancaster County, we foster great technological innovation in a non-budget breaking setting. Unlike most major tech hubs, small cities offer lower taxes, lower cost of living, more government support, and solid corporate communities and infrastructure.

Technology that could change the world doesn’t need to be restricted to big-name cities. And Case’s tour is shining the spotlight on ecosystems, like ours, that are working behind the scenes to create innovative technology. After visiting 26 cities, and surely more to come, recognizing the potential behind these small tech communities could be the driver to redistributing tech across the country.

At Aspire, we are excited about this opportunity for Lancaster and the Central PA region to finally get deserved recognition for the burgeoning culture of innovation happening here. We’re proud to be a part of it, we’re committed to nurturing it, and we look forward to sharing the great technological innovations coming from our region.

Wylei Transforms Personalized Marketing with Optimization Cloud

One of our later-stage ventures, Wylei, is making great strides in the marketing automation space. Wylei announced this week the release of their recently patented Wylei Optimization Cloud™, an enterprise SaaS platform, increasing brand engagement and ROI by over 50%. 

Wylei has been revolutionizing digital marketing with proprietary machine learning technology that delivers truly one-to-one personalized content at scale for some of the world’s biggest brands. Their technology anticipates engagement based on behavioral patterns and automatically assembles and presents relevant content in real time, creating a unique experience to each individual every time.

Now, the pioneers of Predictive Content™ are offering their marketing automation software as a SaaS platform. This gives marketers the opportunity to build fully-optimal online campaigns to gain maximum content engagement through email, video, Facebook, and display ads.

Wylei is truly disrupting the marketing landscape by driving step-change ROIs with state-of-the-art artificial intelligence technology. We look forward to seeing what Wylei will do next!