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Aspire CEO Essam Abadir has heard a lot of pitches from startups looking for investment. Of course, many startups follow a formula for communicating all of the key points that appeal to investors, but to really stand out, Essam says, you need to know when and how to break the rules. 

In his latest blog post, Essam talks about his own experience with pitches, and explains what investors are really looking for. Read his latest post here for more valuable insights on improving your pitch and reaching investors.