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Image from AliveCor.

Consumer medical devices are starting to get serious. If you’ve had any doubts as to whether consumer technology would make significant inroads into the medical device market, look no further than the new FDA-approved Kardia Band—a medical-grade EKG band for Apple Watch developed by medtech startup AliveCor.

The line between medical-grade technology and consumer-grade technology is growing increasingly blurry. And those lines are blurring a lot faster than many anticipated.

In a cloistered and siloed healthcare industry that is sometimes slow to innovate, the potential for consumer companies to transform the market from the outside is an exciting possibility. And as regulatory arms like the FDA accept more and more consumer technologies as legitimate medical devices, the possibility is starting to look more and more like an inevitability.